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Post Graduate Program in Digital Marketing Strategy

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About Instructor

Overview

The Post Graduate Program in Digital Marketing Strategy is a 10 month program that aims to help emerging leaders in marketing and established marketing managers to think digitally. The course is designed, developed and taught by the global leading academics and practitioner faculty of Northwestern University School of Professional Studies, USA.

 

Through practical case studies and hands on application, this program will build upon student’s existing marketing knowledge to transform them into digital thinkers and teach them to approach their marketing strategies with a focus on emerging technologies in the digital landscape.

  • Program duration: 9 Months

 

  • Learning Methodology -Blended Mode with Face-to-face Classes on weekends and online learning during weekdays (via advanced state-of-the-art Virtual Learning Environment)

 

 

COURSE STRUCTURE

 

There are five eight-week courses in the program.

 

  • Course 1: Digital Marketing Overview

 

  • Course 2: Consumer Insights

 

  • Course 3: Social Media and Content Creation

 

  • Course 4: Marketing Measurement and Data

 

  • Course 5: Digital Marketing Leadership and Digital Disruption

Certificate

 

On successful completion of the program, students will receive the Post Graduate Program in Digital Marketing Strategy certification – jointly offered by BRIDGE School of Management and Northwestern University School of Professional Studies.

 

The certification will require a minimum level of academic performance and also cover areas such as attendance, discipline and adherence to school policies.

Eligibility Criteria: Graduates and minimum 2 years of working experience in Sales, Marketing, Digital Marketing or Marketing Services domain.

 

Selection Process

Step 1: Candidates will have a personal interview with a senior member of the academic team

 

Step 2: The Interview will be followed by a short self-assessment quiz

 

Step 3: All successful candidates in Interview and Assessment quiz will be issued the Letter of Offer from the Registrar, Bridge School of Management

Gurgaon Center

 

1st Floor, Tower B Infinity Towers, DLF Cyber City

 

Gurgaon – 122001

 

Contact – 1800-102-4500

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Start On January 28, 2018
Duration 10 Months
Location Gurgaon
Timing Virtual learning 24x7 Weekend classes with Industry faculty
Enquire 1800-102-4500
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