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Digital Marketing Essentials Program

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About Instructor

Overview

Bridge School of Management’s 9-month Digital Marketing Essentials program focuses on honing and building your potential so that you can reinvent and master the world of Digital Marketing.

 

This program will benefit students who are:

  • Individuals aspiring to make a start in the Digital Marketing domain

 

  • Marketers seeking to build knowledge and understanding of Digital Marketing

 

  • Business owners/entrepreneurs who need to apply Digital Marketing in their day-to-day working

  • Program duration: 9 Months

 

  • Learning Methodology -Blended Mode with Face-to-face Classes on weekends and online learning during weekdays (via advanced state-of-the-art Virtual Learning Environment)

 

 

COURSE STRUCTURE

 

  • Introduction to Digital Marketing & Digital Marketing Strategy
  • Web Design & UI Best Practices + Basic SEO + WordPress Website Creation
  • Advanced SEO & Content Marketing
  • E-mail Marketing, Landing Page Optimisation & Web Analytics Introduction
  • Advanced Google Analytics
  • Google Adwords – PPC/Search Marketing – Basic to Advanced
  • Social Media Marketing – Organic and Paid, Online Reputation Management, Fundamentals & Social Analytics
  • Performance & Programmatic Marketing
  • E-commerce, Mobile Marketing & Marketing Automation
  • Question Bank

 

In addition to the program content, students will also be trained and guided towards obtaining the following certifications:

 

  • Google AdWords Fundamentals and Search Advertising to become an AdWords certified professional
  • Google Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising
  • Google Digital Analytics fundamentals
  • Facebook Blueprint Certification

Certificate

 

The student will be awarded with the Certificate in Digital Marketing Essentials. The certification will require a minimum level of Academic performance and also cover areas such as attendance, discipline and adherence to school policies.

 

In addition to this, students will also be trained and guided towards obtaining Google Certifications:

AdWords Fundamentals and Search Advertising to become an AdWords certified professional, Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising and Digital Analytics fundamentals

Eligibility Criteria: Graduates with a grasp of English language

 

Selection Process

Step 1: Candidates will have a personal interview with a senior member of the academic team

 

Step 2: The Interview will be followed by a short self-assessment quiz

 

Step 3: All successful candidates in Interview and Assessment quiz will be issued the Letter of Offer from the Registrar, Bridge School of Management

Gurgaon Center

 

1st Floor, Tower B Infinity Towers, DLF Cyber City

 

Gurgaon – 122001

 

Contact – 1800-102-4500

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Start On February 10, 2018
Duration 9 Months
Location Gurgaon
Timing Virtual learning 24x7 Weekend classes with Industry faculty
Enquire 1800-102-4500
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