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Digital Marketing Essentials Program

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Overview

Indias future is built on the strength of two major pillars its youth and the country’s digital boom – both of which are incomplete without each other. This efficient co-relation of resources has opened avenues for organizations and businesses to reach out to their audience in simple and far more effective ways.

However, to be a Digital Marketing expert, you need to be dynamic and inventive when communicating with the intelligent and evolved audience of today. And, since the digital world is constantly changing and innovating, its extremely crucial for you to keep up with the times and trends. That’s where we step in.

Bridge School of Management’s 9-month Digital Marketing Essentials program focuses on honing and building your potential so that you can reinvent and master the world of Digital Marketing.

This program will benefit students who are-

  • Individuals aspiring to make a start in the Digital Marketing domain

  • Marketers seeking to build knowledge and understanding of Digital Marketing

  • Business owners/entrepreneurs who need to apply Digital Marketing in their day-to-day working

Digital Marketing Essentials is a 9-month program.

It is delivered through a blended format of teaching comprising:

  • Face-to-face classroom sessions on either days of the weekend (i.e., Saturday or Sunday) of 4 hours each.

  • Weekday online learning/practical application exercises

Students will be taught 18 courses in this program:

  • Introduction to Digital Marketing

  • Website Creation and Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Marketing (SMM)

  • Web Analytics

  • Inbound & Outbound Marketing

  • Digital Marketing Strategy

  • Advanced SEO and Website management

  • Performance I: SEM, Email, SMS

  • Performance II: Social, Mobile, Programmatic buying

  • Social I: Facebook, LinkedIn, Twitter, Instagram, Pinterest

  • Social II: YouTube, Snapchat, Online Reputation Management

  • Content Marketing: Blogs & Communities, Video, Short & Long-form

  • Advanced Analytics I: Google Analytics

  • Advanced Analytics II: Google Analytics, Social Media Analytics & other tools such as Adobe Omniture

  • Mobile & Apps Marketing

  • Lead Management & Metrics

  • ROMI (Return on Marketing Investment), Marketing Automation, Customer Life-time Value

An evaluation conducted at the end of each course will assess the understanding and preparedness of students for placement purpose.

In addition to the program content, students will also be trained and guided towards obtaining:

Google Certifications:

    • AdWords Fundamentals and Search Advertising to become an AdWords certified professional

    • Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising

    • Digital Analytics fundamentals

  1. Only program in Delhi-NCR with over 200 hours of face-to-face training: Students receive face-to-face classroom training on weekends

  1. Placement assistance: All eligible graduates of this program will be assisted for placement opportunities in leading marketing companies and digital agencies for pursuing a career in Digital Marketing

  1. Industry leaders as faculty: The program is designed by leading industry professionals (from digital agencies and ROI-driven marketing organizations) to make sure it is comprehensive in design and covers all the vital aspects of Digital Marketing. The faculty includes marketing managers from companies like Nokia, ITC, Whirlpool, Wipro, Micromax and Ogilvy

  1. In-demand Google certifications: Additional industry certifications (Google) will be facilitated, in addition to the program curriculum, to enhance industry currency for students

 

  1. Live case studies: Students will be exposed to practical application of concepts every week. Live case studies, hands-on experience and projects will help them build confidence and expertise in the execution and management of digital campaigns

 

  1. Comprehensive Digital Marketing Curriculum: The program comprises of comprehensive coverage of all the aspects of Digital Marketing, from onceptualiz, onceptualizing, execution and lead-management to tracking and ROI enhancement. This extensive learning spectrum ensures that students get a clear edge over other aspirants

 

  1. Study While Working:

  • Face-to-face classes take place over the weekend

  • Working professionals can pursue the program without giving up their jobs

The student will be awarded with the Certificate in Digital Marketing Essentials certificate. The certification will require a minimum level of Academic performance and also cover areas such as attendance, discipline and adherence to school policies.

In addition to this, students will also be trained and guided towards obtaining Google Certifications:

    • AdWords Fundamentals and Search Advertising to become an AdWords certified professional

    • Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising

    • Digital Analytics fundamentals

Eligibility Criteria: Graduates with a grasp of English language

 

Admission Process:

Students will be evaluated for eligibility through counseling sessions and aptitude assessment tests that gauge their IQ & English competence, combined with a structured Personal Interview to assess suitable placement opportunities.

Gurgaon Center

 

1st Floor, Tower B Infinity Towers, DLF Cyber City

 

Gurgaon – 122001

 

Contact – 1800-102-4500

 

E-mail  Career.Advisor@bridgesom.com

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Start On November 19, 2017
Duration 9 Months
Location Gurgaon
Timing Virtual learning 24x7 Weekend classes with Industry faculty
Enquire 1800-102-4500
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