Dr. Ciju Nair
PhD/MSBA (Olin B-School), MBA(SP Jain), BEngg (CIT)
Vice President/Principal Analytic Consulting, Millward Brown Analytics
Work Experience: 18 years
Faculty in Predictive Business Analytics
"Ciju Nair leads the Effectiveness & ROI practice at Kantar Analytics and is an Adjunct faculty at Northwestern University in Chicago.
He has a unique background that spans 18+ years in building empirical econometric models, marketing mix modeling, business effectiveness consulting and academic research. He has commendable experience delivering actionable consumer insights to drive profits and a track record of reversing declining trends in both ecommerce and retail marketing environments
Prior to joining Millward Brown, Ciju held positions at Starcom MediaVest Group, Morningstar Inc. and Procter & Gamble. He has extensive experience integrating enterprise database, reporting and advanced modeling solutions using onsite/offshore teams & vendors to integrate value across marketing and to deliver custom global analytic solutions for Fortune 500 advertisers across industry verticals
Ciju received a Ph. D in Marketing from the Olin Business School, Washington University in St. Louis. He also holds a MBA from the S.P. Jain Institute of Management & Research, Mumbai, and a graduate degree in Mechanical Engineering from the Coimbatore Institute of Technology"