Bridge School of Management is a flagship venture of HT Media Ltd. HT Media is India’s second largest and most trusted Media company, with publications like Hindustan Times, Mint, Hindustan etc.
India's higher education, as mentioned by leading experts and various sector reports, is not believed to be Industry oriented. This assessment is driven by several factors including irrelevant and outdated curricula, shortage of high-quality faculty, weak academia- industry linkages, and a limited focus on developing soft/workplace skills.
An article in WSJ, articulates the problem as “India’s estimated 3,300 business schools churn out tens of thousands of management graduates each year. But only a small fraction of them are “employable” or possess basic skills necessary to work in sectors ranging from marketing to finance.” Also there are millions of working professionals who are unable to achieve their need for career enhancement and higher income due to mismatch in the skills and competencies that they have and what Industry needs. 40% try and upgrade their qualifications while making a career shift.
Bridge School aims to address the 'education-employment mismatch' and intends to equip working professionals with skills and practical knowledge of real business value for a global workplace. Bridge School through its industry focused programs which go beyond the theoretical knowledge of concepts. Bridge School provides an innovative learning environment while focusing on upgrading managerial, functional and interpersonal skills, helping working professionals to boost their career.
Bridge’s curriculum has been created by highly qualified Academia, includes credible inputs from the Industry professionals, and addresses the needs and demands of the industry. Apart from this, Bridge’s teaching approach includes advanced instructional technologies and high quality professional academic delivery techniques that seek to augment the learner’s experience.
Bridge School has students from across sectors such as FMCG, Durables, IT & ITeS, Retail, Media, Infrastructure etc. with experience ranging between 5-15 years. They come from leading corporates such as Coca Cola, PepsiCo, Whirlpool, Dell, IBM, HCL Technologies, E&Y, PwC, Accenture, Genpact, Max Healthcare, GSK Consumer Healthcare, Dominos (Jubilant), Makemytrip, HDFC Life and many more.
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