Every placement is a story of partnership between Bridge and its students.
Bridge students, each one with unique needs and unique talent, have moved into jobs at companies like Home Credit, American Express, Indigo, Luminous Technologies, Credforce and HCL Tech. Each of these career moves, brings with it a unique story on how the student and Bridge collaborated to add value to the student’s career.
There are plenty of highs and lows in each job chase. The week when one of our students received 2 offer letters one after the other, after weeks of interviewing. The candidate who won a breakthrough into an employer brand with a stellar reputation. The employee on a career sabbatical who moved back into industry, after proving herself and her worth to the employer. The suspense of a 6-week negotiation that resulted in a tempting CTC and take-home for another student.
Students at BRIDGE School of Management
Moments like these, however, are just a small part of the behind-the scenes work that goes into placement support. The real story is in the preparation, the persistence and the planning that goes into a career move for the experienced, working professional. Here’s what it takes:
Above all, a placement story is about the partnership between the CE team and each student as we, together, script your career success!
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The graduating students included professionals working in multinationals, Indian conglomerates as well as entrepreneurs with an experience range of 2-15 years
Mr Suresh Narayanan, Chairman, Nestle India & Dean Bibek Banerjee felicitating students.
BRIDGE School of Management held its second graduation day on 19 December, where graduates of the Predictive Business Analytics Program and the Post Graduate Program in Management were felicitated.
“BRIDGE School provides tangible take-aways that are relevant, comprehensible and transparent to our students,” said Dean Bibek Banerjee, while addressing the audience.
“We minimize the abstract and maximize the practical skills and competencies needed to successfully affect the next turning point in their career progression,” he added.
In two years, BRIDGE School has expanded its portfolio with project management, certified by Northwestern University, US, and the national launch of online programs like digital marketing and data analytics. The predictive business analytics program, offered in collaboration with Northwestern University, has been ranked 6th nationally and 2nd in north India. The Bridge School of Management, set up in October 2013, is a joint venture between HT Media Ltd. and Apollo Global Inc.
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11th December’ 2015 at BRIDGE School of Management, Gurgaon
Stakeholder management is a critical factor for project success across all sectors, especially in today’s challenging business environments. To evangelize and create a sustained conversation around the need for project management skills, Bridge School partners with PMI North India for a symposium on Stakeholder Management.
Following key topics were touched upon during engaging panel discussion:
The changing scenario of project management
In today’s world, teams are becoming virtual. Everyone has an opinion and in this complex scenario where we have 5 generations working together almost at every other workplace, project managers have to work carefully by convincing and not through prescription. There has been a change in the work scenario. Now, more work is needed from remote teams and there has been a huge increase in the number of stakeholders involved. The world is interconnected. Also, people are now forced to work in a collaborative manner. The impact of individual performance has been diminishing and the impact of network performance is gaining importance. Therefore, the skill of project management has to be carefully analysed and implemented.
Who really is a stakeholder?
Anyone who impacts cost, time, resource, quality is a stakeholder. Also the organisational structure comes into play in stakeholder management. Previously, it was the culture of ‘yes men’. Now it is changing. Now, everyone wants to state their opinions. The internal cultures of various teams impact stakeholder management. Stakeholders begin from your own internal teams.
How critical is it to identify the stakeholders?
Keynote address by Dr. Jai Menon, Director-Technology, HT Media
Understanding the internal stakeholders is very critical. They are the primary stakeholders. Then come the secondary stakeholders. For example, the customer may not have an immediate say, but from there come important pieces of information. The secondary stakeholders may be within your organisation, outside and for that matter the society as well.
Science behind identifying the right stakeholders
There are two big buckets. One is the stakeholders we control and the other is the stakeholders we don’t control. Both must be mapped and different strategies must be devised for each. What’s important is to see the influence of a particular stakeholder on an engagement and impact of the engagement on a stakeholder. The stakeholders that lay in high-high on both axes are absolutely critical. Also, it is important to identify each person, especially the key person that one needs to address. Do not stop at only identifying a team as a stakeholder.
Also, it is important to understand a stakeholder who will make you stay in the company, i.e., a stakeholder who is happy about the project. Another is the stakeholder who you will need for the successful completion of the project. There is a lot of talk about scientific project management, but it is important to identify that one person who is best in that job. So, apart from the primary and secondary stakeholders, there is also another stakeholder – one who controls us. Identify and map out how to manage this particular stakeholder.
Identifying invisible stakeholders
The most number of challenges come from the invisible stakeholders. Here’s an example from the Bandra-Worli sea link project. At one point of time, the project was stalled because there was a small fishing hamlet and they protested that the trolleys could not go past. The project management team hadn’t envisaged them to be a challenge. The issue spiralled into big problems and so the design had to be changed and the timelines got stretched. So, it is also important to see what roles can societies and communities play. They can be the invisible stakeholders. It is important to build a community connect when running a project or identifying stakeholders.
Tackling difficult stakeholders
The government can be difficult stakeholders. They somehow see more of quantum than the output. Press can also be difficult stakeholders. They actively try to lookout for your mistakes. Ego management is very important when dealing with difficult stakeholders. Also, whenever inputs are provided by them, listen to them. Don’t push. Take it into consideration first and then try and discuss the feasibility of it. Sometimes, there are people who jump in the middle of a project and give advice. Anyone who interacts with you in a project, anyone who gives an advice becomes a stakeholder. Someone who does not have any interest in the project will not give inputs. So, it is important to not ignore the advice given. In fact, it should be encouraged. But also, it is not important to consider every advice. Listen and then choose which to follow. Sometimes, the 10th or 15th advice by such people may turn out to be of high importance, so much so that it may even save your project from falling flat. So, in a project, don’t ignore anyone’s advice. They can turn out to be important stakeholders.
When dealing with difficult stakeholders, do not hesitate to build a team to address the issues of such people. Tackling such people with a team becomes easier as there are no individual egos involved and it is many against one. The idea is to engage and communicate.
From left to right: Moderator: Soumen Chatterjee – Global Lead, Strategic People Initiatives, HCL; Anil Gupta – President & Head Cornerstone, (Former Country Head, Honeywell, Reliance ADAG); Vijay KR – Director Infrastructure &Real Estate, PWC; Rohin Kapoor- Director of Education & Skill Development, Deloitte; Ajay Ranjan Mishra – Director Technology & IR, Ericsson; Arun Bhardwaj- Director of Product Engineering, Kohler India
Is stakeholder management the most critical factor for success?
It is one of the top critical parameters because in the end, we are dealing with people. Everybody has a different frequency and unless you don’t touch that frequency, you won’t be able to make headway. The biggest example is that of Bhopal tragedy where stakeholders were neglected and it led to a huge calamity. There are three important aspects of project management – people, processes and product.
21st April’ 2016 at BRIDGE School of Management, Gurgaon
This panel discussion was conducted to understand the situations mentioned above, to create a sustained conversation around the need for effective analytics implementation in India and to know how a trained, attuned workforce can drive business outcomes.
Where does analytics come into play?
There are several areas where analytics can be involved. For example, in an e-commerce business, analytics can be involved in
So, essentially where there is a constraint or a problem to solve, that is where analytics is used.
A huge demand of analytics is coming in the manufacturing sector as well. For example, with analytics, one can actually plan when is a machine going to fail? So around that, the production can be planned.
Another big thing is internet of things. It is being used in the aviation industry. For example, a lot of data is carried with one flight. To use and analyse that huge data, analytics is being used. So, this enables the pilot to get real time data that helps him make decisions.
From left to right: Saurabh Sharma – Founder & CEO, Indus Insights; Anubhav Goyal – Vice President & Head - Analytics, Snapdeal; Dipyaman Sanyal – Founder & CEO, Dono consulting; Saurabh Bansal – Principal Consultant, PWC; Keynote address by Naveen Yadav- Analytics Solutions Leader, Genpact
The Journey of analytics
There is no one model used for analytics. In most organisations, analytics was started with a centralised unit. For example, in Snapdeal, analytics was first centralised. Then, with time and need it was decentralised and now again it is being centralised. This journey was also seen in Maxlife and would have been the trend in other organisations as well.
The question that needs to be asked is what is the hunger of the management for data?
If the hunger of management for data is with one of the CXOs, then it is decentralised to that person. If the CEO owns that hunger then it becomes centralised because he is taking the big decisions related to it.
What is the visible change in analytics?
The big change is merging of strategy and analytics. In the earlier days, the advisors had a more sane understanding of ground realities and had more to guide. It was more of a gut call by the advisors. That role is now changing. Now information has begun to depend more on data. So that is the role analytics professionals will slowly begin to play in the corporate hierarchy. It will no longer be a gut call, but an informed decision which analytics professionals will be able to guide everyone towards.
The merging of strategy and analytics is a fundamental shift even in the consulting industry. The consumer earlier used to be the CIOs. Analytics assignments were sold to them. Now it is the CMOs, CEOs, CHOs who are buying data and are the key stroke-holders. So now analytics is not only a technology issue. It is a business strategy issue. And these are the issues which the management wants to solve using analytics. There is a clear demarcation now from before. Earlier it was a pure-play technology project and now, analytics is more of a strategy project. This approach and shift will help build analytics across an organisation.
Analytics is a function of what is the size of the organisation. If there is not enough need for analytics project, then it can be started with a centralised unit. As the need for analytics grows, it can be decentralised. In the marketing function, there is a strong emergence of Chief Customer Officer (CCO) who would own everything around the customer and not just be a part of the marketing unit. Here, the CMO is more likely a candidate for a CCO role. We see a lot of e-commerce players carving the role of CCOs because at the end of the day, all these channels and customers being at the centre of it has made customer experience the prime driver of growth. From push marketing, the industry is moving to ‘demand generation’ marketing. And with this shift, a big part of decision-making will depend on data and analytics.
Dr. Srabashi Basu- Program Director for Analytics at BRIDGE School of Management, addressing the panel
Examples where analytics is used in a marketing function
This is - don’t touch a customer more than thrice a quarter. Most of the banks have this policy else it leads to customer fatigue. So wherever this policy is being used, analytics comes into play because through analytics it can be ensured that this policy is more driven by data and not by gut feeling.
In earlier days, there was a contact policy of not reaching out to people more than thrice a quarter. Now, let’s take two axes. On the horizontal axis we have ‘number of contacts’ and on the vertical axis, there is ‘response rate’. Here is where analytics is used. If you try to find out the ‘inflection point’ (the point where you get the maximum response), that is the point which really decides what should be your contact policy. Therefore, on the basis of analytics, each contact policy for each customer needs to be unique.
Most of the traditional banks have not given it the focus that it needs. Retail organisations have tried to. There has been a huge transformation in the last 10 years, which means that not only the channels, but also the navigation of customers over devices is becoming more challenging for marketing professionals to trace. Earlier, there was the traditional marketing method where mailers were sent to customers. Then came digital paid search. But now, with various devices being thrown into the market and into the hands of customers, technology cannot be depended upon completely to give information. Technology may have rule engines, but to find the coefficient of rules engines, the information comes to data centres. And then analytics comes into the picture to evaluate and analyse the data that has been gathered. Only with the analysis of data, customer experience can be enhanced.
Key challenges of data scientists
There are different skills used in analytics - technical skills, industry knowledge, marketing functions and more. What’s difficult is to get the right mix of people with all of that mentioned above.
There is a need of people who can present an idea or a concept to business leaders. A business leader will need a business solution, not an analytics solution. Therefore, there is a need for analytics guys to make the transition. And, of course, one needs strategy guys to help in making the transition.
Talent acquisition is tough. And to get the right people, here is what needs to be addressed – the ‘why’, ‘how’ and ‘what’. At mid to senior level, people end up speaking more about the ‘how’, ie, how they did the project or how they solved a particular analytics problem. This doesn’t ring a bell because this is the job of a person who is probably starting out in his career. Those starting out should definitely know the ‘how’.
But as one moves up the ladder, one will be rewarded for the ‘why’ and ‘what’. The ‘why’ is - why is this problem important? Why am I solving this problem? Why is it important for the business? The ‘what’ is - now that I know that this is the solution, what will I do with it?
Analytics is about micro-innovation. It requires that questioning mindset and that innovative thought process to exist at the ground level too. To be able to look at the data each day and figure out what can be made out of this data is what is needed. And data scientists are facing a challenge in finding such people.
The challenge here is how to convince people that analytics will actually help. The fact that one has to convince the division and then make them the creator of an analytical journey as well as show them how this will help in their scope of work is challenging.
There is tremendous future of HR analytics. Here’s where analytics is being used and will grow:
In all these areas analytics was used earlier too, but the difference now is the amount of data that is being consolidated and also the usage of specific models to develop that required data. So, the data that is being received is much more accurate now. HR analytics will become big and organisations within India and outside will slowly realise its importance.
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Times have changed. Gone are the days when journalism, marketing, advertising and other jobs in the humanities were considered the “glamorous” jobs. It’s time for the nerds to take their revenge with the rise of Analytics as the most sought-after job! Analytics has paved the way for the math and statistics lovers who want to pursue a career beyond conventional options such as engineering.
Not convinced? Here is the proof!
The Harvard Business Review calls the position of business analysts or data scientist the “sexiest job of the 21st century.” Business Analyst jobs are predicted to increase by 22% by 2020, according to U.S. Bureau of Labor Statistics.*
There is 32% increase in demand with people having Analytics qualifications over and above degrees in IT or business administration or even doctorates (2016) and data scientists earn more than CA’s & engineers.
According to NASSCOM:
There will be a shortfall of nearly 200,000 analysts who have the in-depth skills necessary to interpret Big Data by 2018.**
So if you have just graduated from college, consider taking on the fast-track Analytics avenue as your next steps.
What skills would be required of you as an Analyst?
If you want to mold yourself into a competent Analyst, here are a list of noteworthy skills which would help you in shaping yourself into one:
As a fresher, you may or may not have all of the above mentioned skills which are required of Analysts. Fortunately, that doesn’t mean that it’s the end of the road for you here. This is where the role of good Analytics programs will help in giving you a head-start in your Analytics career.
What makes a good Analytics program?
The ability to help you in developing all of the above mentioned required skills to become an effective Analyst is what constitutes a good Analytics program. This means that the program curriculum should comprise teaching of both hard and soft skills.
According to icrunchdatanews.com, the hard skills that the Analytics industry demands and thus would need to be taught to you are:
Another important constituent of what makes a good Analytics course is practical application of theoretical concepts. What tends to happen is that students are often made familiar only with the theoretical concepts but are oblivious when it comes actually putting the theory to its use. Therefore a good Analytics program would ensure that students learn practical application of Analytical concepts. This can be done through live case studies, real-life simulations of situations and industry exposure.
Soft skills also have a major role to play in today’s business context. Their importance is imperative in establishing and maintaining relationships with numerous stakeholders involved in making business decisions. Therefore, a good Analytics program will see to it that these soft skills are also being taught to its students. This includes fluent verbal and written skills in communicating project details and the ability to present the meaning and interpretation of data. It is crucial that this be done smoothly, as if narrating a story to the organization’s stakeholders. Further, another part of being an effective communicator is being an intent listener, absorbing information and asking relevant questions. These skills should not only be taught, but also practiced.
Take the BRIDGE to your future in Analytics:
A joint venture of HT Media Ltd. and Apollo Global (U.S.A.), BRIDGE School of Management introduces its Predictive Business Analytics program for Freshers (PBA Freshers). This 11 month program is in an exclusive collaboration with Northwestern University School of Professional Studies (SPS), whose analytics program is ranked among the top five in the world by Predictiveanalyticstoday.com and Datanami.com.
Dr. Arindam Banerjee (Professor of Marketing & Quantitative Methods, IIM Ahmedabad Ph. D., State University of New York at SUNY Buffalo) at BRIDGE School of Management
It has been ranked 6th nationally and 2nd in North India and includes training in popularly used business analytics tools such as Excel, R®, Hadoop® and SAS® so that you are up-to-date with the requirements of the industry. Furthermore, the program includes a 6-month internship at an organization so that you can gain hands-on experience in dealing with data in a live business environment!
Moreover, with its contemporary teaching methodology, the mode of delivery of the program takes place through a Flipped Classroom concept. This refers to:
This is easily one of the most comprehensive programs in the Analytics domain in the country! So go ahead, your days of hesitation regarding “what next?” are now over. Enroll for the Analytics program at BRIDGE and get ready to embark on a journey that will transform your future.
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To simply put it, Analytics is the art of interpreting volumes of data (big data) on which organizations run and extracting inferences from them to make relevant business decisions. According to SAS, “Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling and machine-learning techniques to find meaningful patterns and knowledge in recorded data.” (www.sas.com)
Analytics is therefore key in providing answers to questions that stakeholders have with respect to the past, present and future course of action for an organization as it is based on the hard-core facts and figures in the form of structured or unstructured data.
Why is this important?
With the rise of big data and cloud computing, organizations across all industries today are in great need of people with Analytical skills, who have the ability to efficiently process data and formulate workable solutions for the business. This is what has led to the growing importance of Analytics.
The Harvard Business Review calls the position of business analysts or data scientist the “sexiest job of the 21st century.” Business Analyst jobs are predicted to increase by 22% by 2020, according to U.S. Bureau of Labor Statistics.
According to NASSCOM, Indian analytics market is to grow at nearly 26% in the next decade.
How is this done?
Data is analyzed with the help of powerful computers and information technology. Software algorithms help in providing accurate insights based on which important decisions can be made. Some of the popularly used tools which have proved to be pivotal in this process are SAS®, R®, and Python®.
These tools enable the data to be processed and filtered down to reveal correlations, patterns, trends and associations to aid in data interpretation and gather inferences for making decisions accordingly.
Where is it used?
Analytics is applied across all industries for catering to a variety of requirements. For example, in the healthcare industry, data on the number of patients, each patient’s health records and medication details, all comprise big data in this industry. With the help of Analytics, this data can now be managed to help in scheduling appointments with patients, ensuring that each patient’s needs are looked after and that adequate medication is provided to them at the right time.
Similarly, in the hospitality industry, it is possible for hotels, resorts and the like to keep their customers happy as a result of the application of Analytics in managing the data and troubleshooting existing and potential problems faced by their guests.
Analytics has also found its use in the Government by maintaining records of criminal activities and using the same to ensure that these activities are minimized. Further, in India, the issuance of Aadhaar cards has helped in keeping track of where Government resources are being directed and to ensure that it is being distributed to all and reaching those who are in need of it. With the second largest population in the world, the Government of India is able to manage this massive volume of data only with the help of Analytics.
How can you start a career in Analytics?
If you have an inclination towards math and statistics and are hesitant in opting for the traditional engineering job, or any other conventional career path, then Analytics is definitely the place for you to be. For starters, having a bachelor’s degree in STEM (science, technology, engineering or mathematics/statistics) would be required.
There many good Analytics programs which are offered in the market today, given the rising demand for people in this profession. Some of these programs are of a shorter duration than the regular 2 year post graduation programs, hence give you a higher return on the time and money that you have invested. Such an analytics course follows the “quality over quantity” principle.
Since Analytics is a highly specialized field, with demand for trained professionals exceeding the supply, a job in this domain is bound to fetch you a higher starting salary as opposed to a generic management program. So prepare yourself for a fast-track career in Analytics!
This article was originally published in HT Education.
One-year management programs have a great advantage over the typical two-year MBA model because of the tremendous savings in opportunity costs.*
BRIDGE has taken an unconventional and unique approach of seeking the industry experts to understand what is needed by the industry today. The need for this arises from that fact that the nature and demands of the industry are constantly changing. For example, with the rise of big data, business analytics has emerged as an area of specialization with huge potential.
There will be a shortage of nearly 200,000 Data Analysts with in-depth skills by 2018.**
Similarly, the massive shift of customers from traditional media vehicles such as television and print to advanced media vehicles such as Facebook and the internet have led to the rise of digital marketing.
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This rise is leading for high demand for professionals skilled in Digital Marketing.***
On interacting with the industry, BRIDGE has gathered that a lot of freshers graduating from management institutes are not fully equipped with the skills required to cope with these emerging domains, and hence, are not able to meet the current requirements of employers. BRIDGE’s Post Graduate Program in Management - Business Immersion (PGPM-BI) takes this into account by offering 6 different specializations in subjects which are of great demand in today’s business scenario.
Backed by HT Media Ltd. and Apollo Global (U.S.A.), the six specialization courses offered to give you a competitive edge are:
1. Analytics Course
2. Integrated Digital Marketing (IDM) Course
3. Supply Chain Course
4. Marketing & Business Development (MBD) Course
5. Finance Course
6. Human Resources (HR) Course
The program is structured so as to ensure theoretical teaching of relevant concepts along with its practical applicability:
It is a one-year (50-week) MBA equivalent Management Program with two segments: Classroom Training and Industry Immersion. This 1 year management program includes:
It comprises of:
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Who can join?
Hostel facility available. Take a virtual tour of our world class learning center at: https://www.youtube.com/watch?v=NMv06gyu4_g
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It has been found from industry professionals that theoretical learning without knowledge of its application is not enough in today’s business context. Freshers graduating from management institutes are not fully equipped with the requirements to meet the dynamic needs of the industry. Companies across industries are in need of new recruits who can match up to the highly competitive and globalized nature of the business environment from the first day of their joining.
BRIDGE has developed a 1 year management program (PGPM-BI) for the purpose of addressing this need. Aimed towards freshers, the PGPM-BI is a well-structured 50 week program that will give students that extra edge that is needed in the industry today.
So what makes BRIDGE capable of delivering that which is beyond theory?
On joining the PGPM-BI program, you will be taught by the CXOs/CEOs/VPs of leading organizations, who help learners relate real corporate situations and case studies to theory. By bringing back learning from their workplace, they are equipped to teach practical relevant applicable skills and bridge the gap between theory and practice.
Complementing them will be a panel of the best-in-class Indian and foreign academicians.
Backed by HT Media Ltd. and Apollo Global (U.S.A.), BRIDGE faculty comprises 89 renowned Industry Leaders and academia as faculty including:
The exact program structure:
It is a 1 year management which consists of two segments: Classroom Training and Industry Immersion.
According to Top MBA (QS), one-year management programs have a great advantage over the typical two-year MBA model because of the tremendous savings in opportunity costs.*
It includes 6 months of learning from the industry experts (Classroom Training) and 6 months of interning at an organization where you can apply all that you have learned and develop all the required skills (Industry Immersion). During Industry Immersion, weekend classes will also take place. Placement is assured.**
The teaching style adopted throughout the program includes both online learning through an advanced, state-of-the-art Virtual Learning Environment (VLE) and face-to-face classroom sessions with the industry faculty. This constitutes a Flipped Classroom. The use of various mediums to study, including virtual, digital and personal interactions, is the implementation of a Blended Format of teaching.
Fix a free counseling session by calling on 1800 102 4500 or write to us at email@example.com. We are open 7 days a week. Who can join?
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The startup capital- Tel Aviv, came to India with its annual global competition ‘Start Tel Aviv’, and for the first time, exclusively for female entrepreneurs. This competition is held by The Israeli Ministry of Foreign Affairs and Tel Aviv Municipality. With start-ups participating from 23 different countries across the globe, Start Tel Aviv provides an opportunity for startups to win a five-day, unmatched experience in Tel Aviv.
This year, the 4th edition of Start Tel Aviv, in cooperation with TiE Delhi-NCR, was hosted by BRIDGE School of Management in Gurgaon. BRIDGE is a joint venture of HT Media Ltd. and Apollo Global (U.S.A.) and aims to bridge the gap between education and employment that is prevalent in our country today.
The winner of the event gets an all-expenses paid trip to the DLD festival which will be held in Tel Aviv. The DLD Tel Aviv Digital Conference is attended by numerous startups, angel investors and venture capitalists. It is Israel’s largest international high-tech gathering with leading multinationals and industry leaders. The trip to Tel Aviv is inclusive of meetings with leading Israeli investors and professionals. It also includes tours to visit local startups, incubators and more.
This year’s winners of Start Tel Aviv were Komal Talwar and Mausumi Acharyya. Komal is the founder of XLPATT Consultants Pvt. Ltd. This is a technology evaluation platform, and one of the world’s largest technology databases. It uses artificial intelligence and big data analytics on patent and non-patent databases to provide insight matters on subjects concerning various IP and technology aspects. Mausumi is the founder of Advenio- a team of technology led social entrepreneurs focused on technology equity in critical sectors. Their innovation is vendor neutral CADx (computer aided diagnosis) plug-in for rapid, consistent diagnosis of health abnormalities and critical illness.
Komal Talwar- XLPATT
Mausumi Acharyya- Advenio
BRIDGE School also announced the launch of the Bridge Startup and Entrepreneurship Program (SEP) in the forum. The program is specially designed for potential entrepreneurs, keeping in mind the competencies required to successfully convert an idea into a viable business. Co-created in continuing discussions with successful entrepreneurs, the program addresses entrepreneurial needs - from starting a business or extending a family-run business, to upscaling a startup. The modular approach of the program will take the learners through a step-by-step procedure on how they can set up their business. SEP will start in the end of September.
The program, bearing in mind the challenges of a startup, will equip entrepreneurs with required business skills, and also provide an individual mentor for each participant, as a part of the incubation module. The mentor will be an expert in the domain the business idea is in. On completion of the BRIDGE Startup and Entrepreneurship Program, learners will exit with a viable business plan, vetted by successful entrepreneurs and angel investors.
Click here to know more about how you can start your own venture.
“Build you own dreams, or someone else will hire you to build theirs.” Farrah Gray
The past few years has witnessed a significant growth in the Entrepreneurial spirit in India. A spurt in the number of Startups in our country is resultant of the fact that Indians have now gained the confidence to chase their own dreams and work on them becoming a reality as opposed to being appointed to make someone else’s. This trend has led to an increasing number of people willing to showcase their ideas and an increase in the number of investors who are on the look-out for an out-of-the-box idea that is unlike any other- an idea that has the potential to transform people’s lives and their lifestyle.
According to NASSCOM*,
The Government of India has extended its support in this emerging field. Led by Prime Minister Narendra Modi, the Make in India scheme was launched to foster the manufacturing of products in India instead of having them outsourced from elsewhere. This continues to encourage a large number of people to start their own business in the manufacturing industry which in turn aids in facilitating both Entrepreneurship as well as the manufacturing sector in India.
What has been observed is “a growing entrepreneurship culture, a supportive new proactive government, and growing availability of financing, India, the world's biggest democracy, is poised for robust economic times. Biz2Credit has seen growing interest in the small business lending sector in recent months and optimism is growing, thanks to a new, pro-business government.”*
Furthermore, the total funding for Indian venture capital-backed companies topped Rs 82,500 crore across more than 1,220 deals in the past two years, with over Rs. 50,000 crore invested in over 880 deals in 2015 alone, according to Startup data aggregator Tracxn.
So who can become an Entrepreneur?
Anyone- including you! While having work experience definitely makes one more aware of the external environment and gives an idea as to how a business functions, there is no “right age” to become an Entrepreneur. You can start anytime. Sounds too good to be true? These stats should convince you*:
Take Shravan and Sanjay Kumaran of Go Dimensions for an example. They were 14 and 12 years old respectively, making them two of the youngest Entrepreneurs. On the other hand, we can take examples of Prathap C. Reddy and Cherukuri Rumoji Rao, of Apollo Hospitals and Rumoji Group, aged 83 and 79 respectively. This is a clear indication that when it comes to Entrepreneurship, age is just a number.
More than anything else, it takes confidence in one’s own business ideas, the ability to be one’s own boss and knowledge of the risks associated with setting up the Startup.
Challenges & Issues faced by Startups:
Pursuing one’s dream, though not impossible, is accompanied with its own set of challenges. As an Entrepreneur, there are many challenges associated with building a successful Startup. Before embarking on this journey, it would be helpful to keep yourself mentally prepared for what lies ahead.
In India, identifying where exactly the need of your business idea exists is a challenging task. Being a place of diverse cultural, traditional and regional differences, India poses to be a market of varied tastes and preferences. Therefore locating your target audience amongst numerous market segments needs thorough looking into so that you can set up your Startup accordingly. 42% of Startups in India have failed on neglecting this aspect.*
Another one of the biggest challenges faced is finding the right team. Putting together a group of people who share the same vision as yours and also have the required talent and skills that are necessary to execute your business idea is a tricky task. While some may have a tight network of friends who are supportive of their idea and share the same vision, the required talent may be missing. Conversely, while some may be able to recruit people with the required skills, basic understanding of the business’s goals and objectives would be missing, leading to a communication gap. In India, 23% of Startups have failed as a result of this issue.*
Further, 14% of Startups in India have failed as a result of implementing an inadequate marketing strategy while 8% have failed due to the founders being unaware of the legalities associated with running their Startups.*
Lastly, India is yet to witness a breakthrough of younger Entrepreneurs as this idea is still at its nascent stage. The idea of younger people starting their own business continues to be perceived as a risk more than anything else and parents are yet to open up to this concept. Thus, youngsters do not always get the support and motivation from their elders since the later think that their children are putting their career and their future at risk.
Training & Mentoring Aids:
There is further scope for Entrepreneurship in our country and it is possible to overcome the obstacles with the help of training and mentoring. For this, it would be helpful to join a program that would equip you with the skills needed to start and grow your business.
Naturally, such programs would be designed differently from other programs which offer training in subjects that have a more widespread application. This is because the needs for each Entrepreneur would be different based on factors such as the type of business, the target audience and the marketing strategy for the same. It would therefore be beneficial to opt for a program which recognizes the unique requirements of an Entrepreneur and aids you in developing the skills needed to make your Startup prosper.
BRIDGE- A reliable path in a risky endeavor:
A joint venture of HT Media and Apollo Global (U.S.A.), BRIDGE School of Management introduces the program that you, as an entrepreneur, are in search of. BRIDGE’s Startup and Entrepreneurship Program (SEP) is designed to cater to all your Entrepreneurial needs, from how to start a business to upscaling your Startup.
The program is structured keeping in mind that there is no “one size fits all” approach when it comes to growing a business. It is a focused business management program, specially designed for potential Entrepreneurs, keeping in mind the challenges of a Startup.
At the end of the program, the participant will have a viable business plan, vetted by successful Entrepreneurs and angel investors, and valuable mentoring in the early stages of incubation. BRIDGE promises to be a reliable path in the risky journey that only an Entrepreneur dares to take.
Click here to know how you can start your own business.
The industry requirements of today’s highly competitive and globalized management institutes. Freshers who have just graduated do not have the experience that is now environment have been found to be different from what students have been learning at required by employers to meet the rapidly changing needs of the industry. Today, companies across industries are in need for new recruits to deliver results from time they start working.
To meet this need, BRIDGE’s Post Graduate Program in Management (PGPM-BI) has been launched for freshers! It is a one-year (50-week) Management Program with two segments: Classroom Training and Industry Immersion.
According Top MBA (QS), one-year management programs have a great advantage over the typical two-year MBA model because of the tremendous savings in opportunity costs.*
How will this program give freshers the experience and know-how that they need from their first day of joining an organization?
It comprises of:
Backed by HT Media Ltd. and Apollo Global (U.S.A.), here is what BRIDGE’s PGPM-BI has to offer to you:
Who can join?
Click here to know more about the Industry Internship and Management Career options.
On having elaborate discussions with industry professionals, what has been found is that inspite of spending close to 24 months in an MBA program, majority of freshers are still not industry-ready from day 1 of joining an organization. However, in today’s highly competitive and globalized environment, companies across industries require new entrants to be able to meet standards and deliver what is required from the time that they join. This has led to the emergence of an education-employment mismatch.
A joint venture of HT Media Ltd. and Apollo Global (U.S.A.), Bridge’s 1 year Post Graduate Program in Management - Business Immersion (PGPM-BI) aims to address this mismatch by having the right mix of theory and its practical application. The 1 year MBA equivalent Management Program comprises two sections: Classroom Training and Industry Immersion (Internship).
Placement assurance***- BRIDGE Students work in organizations such as .PEPSICO. ERNST&YOUNG. DELOITTE. CISCO. PWC. LUMINOUS. HCL. EXPEDIA. CRISIL. COCACOLA. ACCENTURE. MAKEMYTRIP. AMERICAN EXPRESS
Scholarships & Education loans available: Merit based scholarship available. Avail education loans from Credila (A HDFC company) & Avanse (A DHFL company).
Hostel facility available. Take a virtual tour of our world class learning center at: https://www.youtube.com/watch?v=NMv06gyu4_g
Click here to know more about the Management Career options.